14 Jul USA Kick Off Celebration at Santa Monica Place Draws Thousands for an Unforgettable World Cup Watch Party & Fan Fest
Football fever officially arrived in Santa Monica on June 12 as over 4,000 fans gathered for the USA Kick Off Celebration: Watch Party & Fan Fest at Santa Monica Place. The event showcased exceptional brand partnerships with sponsors Michelob ULTRA, Stella Artois, and NÜTRL. Produced by Spin PR Group, the free community event transformed Center Court at Santa Monica Place into the Westside’s premier destination for football fans to celebrate the opening of Team USA’s tournament journey.
The all-day celebration welcomed more than 4,000 attendees throughout the day. Fans packed Santa Monica Place to experience the excitement of live tournament action, beginning with Canada vs. Bosnia & Herzegovina before building toward the highly anticipated Team USA vs. Paraguay match. The day’s biggest moment came as Team USA secured a thrilling 4-1 victory over Paraguay, sending the crowd into celebration.
At the heart of the event was a massive 30-foot LED viewing screen, providing an immersive broadcast experience that brought every goal, save, and celebration to life. As attendance reached capacity, hundreds of additional fans were directed to official viewing parties at the Santa Monica Pier and Third Street Promenade, expanding the celebration throughout downtown Santa Monica and creating a citywide football festival atmosphere.
Beyond the matches, guests enjoyed a full day of live entertainment led by DJ Lee Dyson, DJ AWSUMO, and DJ Oliver Blank, whose performances kept the energy high between broadcasts. Interactive fan experiences, sponsor activations, football trivia, giveaways, photo opportunities, VIP hospitality, and an array of food and beverage offerings.
The celebration’s impact extended far beyond those in attendance. Through a coordinated public relations strategy, influencer participation, collaborative social media content, and extensive television and digital news coverage, the event generated more than 200 million media impressions across Los Angeles broadcast networks, online publications, social media platforms, and creator channels. Real-time content creation and fan engagement amplified the event throughout the day, reaching audiences across Southern California and beyond.
The USA Kick Off Celebration demonstrated the power of community driven programming to unite fans around the world’s biggest sporting event.
