Pedal on the Pier ’18
The annual Pedal on the Pier took place Sunday, June 3, 2018 and it was a smashing success!
Backed by typically fantastic Santa Monica weather, the five-hour event quickly kicked into high gear. Hosted by comedian Ben Gleib and with DJ Mustard spinning some uber cool tunes, it didn’t take long before participants were pounding the pedals. The event was also graced with a number of celebrities from all walks of life; Netflix peeps, swimmers, tattoo artists and TV stars. Notable names included Molly Simms, Camila Banus, Lenny Krayzelburg, David Lee and Nikki Glaspie.
Cyclists were also cheered on by the Lakers Girls and Rams cheerleaders, who kept everyone in high spirits. Local retail and hospitality establishments came out to support the event too, ensuring that both participants and their teams were well fed and watered. Among them, Tumbi Indian Bar and Kitchen (who we’re proud to call our clients) was a major hit with their flavorful snacks and dishes.
With 100 teams and 1,000 attendees, the Harold Robinson Foundation managed to raise over $1 million for underserved LA kids. Talk about sweating for a good cause!
All in all, the event exceeded our expectations and we can’t wait for next year! A big thank you to all our sponsors, partners and staff for all that they did!