We’re thrilled to announce our latest client, the all-new Heroic Deli in Santa Monica! The brainchild of restaurateur Adam Fleischman and Jeffrey Merrihue, the Deli is one half of what used to be Erven, which closed its doors in January this year. Spread out over a 3,000 sq. ft. space, Heroic Deli will operate during the day from 7 a.m. to 6 p.m. serving Italian meats and cheeses, avocado toast with polenta and breakfast lasagna among others, courtesy of chef Barbara Pollastrini. Once the sun sets, the Deli will close its doors making space for its sister entity, Segreto, to operate into the night. Fleischman described the restaurant as a “Roman speakeasy, that serves comfort food, wine and beer” until midnight. The space is currently being renovated by designer Alex Readinger and is slated to open its doors on September 1st. We hope to see you there!